3 Different Ways Of Monetizing A Game For Mobile Devices

10 October 2018
 Categories: Business, Blog

If you are getting ready to launch a new game for smartphones, tablets and other mobile devices, you could be wondering how you can monetize the game. After all, you may need to recoup your expenses that you have incurred so far, and you could be hoping to make a tidy profit. There are various different game monetization software strategies that you can try, but these are some of the most effective and popular.

1. Charge for the App

Even though there are a lot of free games out there for people to download, a lot of people don't mind paying for a game that they are excited about playing. Of course, you probably don't want to charge so much for the game that it puts people off from buying it, but even a modest charge can result in a tidy profit if the game becomes popular.

2. Put Advertisements in the Game

Perhaps one of the most popular ways of monetizing a game for mobile devices is to add in-game ads. From pop-ups to native ads to videos that players can watch in order to earn free lives or coins, you have a lot of options. Advertising is popular for a reason, since it can be very lucrative. Plus, even though players might get annoyed if the ads are too intrusive, they probably will not mind having some advertisements in the game if it means that they are able to enjoy the game for free. Additionally, this is a long-term way of making money off of your game, as opposed to only earning money when the game is sold.

3. Offer In-Game Purchases

If you don't want to charge for the app and would like to minimize the number of ads that you put in the game, you do have another option for monetizing it: offering in-game purchases. Of course, the types of purchases that you can make available will vary based off of the type of game that you are launching, but allowing players to purchase lives, coins that will help them purchase things in the game, upgrades and more will help you improve the gaming experience for players and help you bring in money from the game, too.

Try one or several of these options of monetizing your new game, and you can both recoup the money that you have put into it and make a nice profit, too.